Our Services
Menu Design and Engineering
A successful menu design should invite customers to browse options with ease and guide them through your core offerings. We work with restaurateurs to develop highly functional menus based on consumer behaviors, eye tracking and psychology. We also make sure your menu is a clear reflection of your overall brand and that it syncs with your current marketing program.
If you are wanting to take your menu design to the next level and maximize your profits, we offer a half-day menu engineering seminar. As part of this process, we meet with restaurateurs and take a detailed look at the profitability of each menu item, then redesign your menu based on profitability for optimal conversion.
Menu design cost estimate: $1,600–2,800
Menu engineering cost estimate: $3,600–4,800
Website Design
For most restaurants the web is one of the first touch points for customers to interact with your brand. At Gusto we design and develop restaurant and brewery websites that engage with customers and give them the tools necessary to make informed decisions. We combine strategic website design with the latest technology integrations to give users a dynamic online experience.
In addition to websites we also work with restauranteurs to manage and optimize their online search listings such as Google, Yelp, Open Table, etc.
Website design cost estimate: $2,400–5,600
Social Media
At the heart of every thriving restaurant is a community of patrons, staff, vendors and general public who all contribute to and interact with your brand in different ways. At Gusto we believe community building is a foundation for any successful restaurant marketing program. Social media has become the dominant channel for growing and sustaining online communities for many restaurants and breweries. In addition, social media can be a valuable tool for customer engagement and retention, digital advertising and over-all brand building.
The Gusto team can manage every aspect of your restaurant or brewery social media marketing. From strategy and planning to content development and posting, we can optimize your social media to make it an effective part of your restaurant marketing.
We also offer online customer retention and review tracking services so every online comment and review gets addressed to maximize positive engagement.
Social media management cost estimate: $550–800 per month with a minimum six-month contract.
Branding and Strategy
Are you looking to breathe new energy into your restaurant’s brand? Or are you starting a new concept? Gusto can take your vision and translate it into a dynamic logo and brand strategy that will become the backbone of your marketing program. Our proven logo design process along with our unique brand platform methodology will ensure end results that resonate with customers and set you up for success.
Logo design cost estimate: $2,200–4,800
Brand strategy workshop cost estimate: $3,800–7,600
Client Feedback
“Gusto has been our go-to solution for brand creation and development since the early ideation stages. Gusto really captures the look, feel and energy of the brand. All menu design and engineering have also been exclusive. I would never consider any other firm for menu design. The creative process is collaborative and I am always ecstatic with the final product.”
How We Work
At Gusto we like to put people over projects. Customer objectives determine what strategy and tactics we utilize to create distinct marketing tools for restaurants and breweries. We look at each new project as an opportunity to craft a long-term partnerships with our customers. We always keep things real and we strive to exceed expectations.
Bottom line, we do great work for great people.
Let’s Talk Shop
Schedule a 20-minute call with Gusto to learn more about how we can move your restaurant or brewery marketing forward? Schedule your call here and we will give you a ring (it only takes a minute to schedule).